The soul means the self without physicality. The soul is the source from where the mind rises and subsides. When the mind rises the as waking or dream [duality] and subsides as the deep sleep [non-duality].
For the soul, which is the true self, there is neither birth nor death. Nor having once been, does it ever cease to be. It is unborn and eternal, ever existing, undying and primeval. It is does not die when the body and the world dies.
Since, most of the seekers are not ready to accept anything other then their accepted truth, it becomes difficult to understand assimilate the non dual truth. Anyone can realize the non dual truth if he is ready to verify the validity of his own belief and has courage to accept the truth and reject the untruth.